Chem-Dry of Richmond — 90-Day Re-Booking Campaign
CD
Chem-Dry of Richmond
90-Day Re-Booking Campaign
Automation built by
Obsidian Labs × GoHighLevel
90
Day window to convert every completed job into a return booking
11
Automated touchpoints across SMS, email, and voice AI
0
Manual follow-ups needed — fully hands-off once live
Core offer
Every completed job enters this campaign automatically. Customers who rebook within 90 days unlock an exclusive return-customer discount — urgency is built into every touchpoint.
Day 0–3
Day 4–30
Day 31–75
Day 76–90
Phase 1 Day 0–3 Delight
Job complete trigger
HouseCall Pro job status fires GHL workflow
SMS
Review request
Alex bot sends Google review ask + thank you
SMS Review
Discount intro
Email reveals 90-day rebook offer + countdown
Phase 2 Day 4–30 Nurture
Care tips email
Carpet / upholstery care advice — soft sell
SMS check-in
Day 14 — "How are the carpets looking?" + offer reminder
SMS
Referral nudge
Day 21 — share the discount with a friend
SMS
Phase 3 Day 31–75 Re-engage
Seasonal angle
Tie rebook to allergies, pets, high-traffic season
Mid-campaign SMS
Day 45 — offer still on, here's how to book
SMS
Voice drop
Day 60 — personalized AI voice reminder from "the team"
Voice AI
Phase 4 Day 76–90 Close
Final SMS push
Day 80 — "3 days left on your discount" urgency text
SMS
Expiry email
Day 88 — last chance email with direct booking link
Win-back tag
No booking? Tag contact for 6-month re-engagement
Pipeline
Click any touchpoint card above to see GHL build details